What’s Wrong With This Picture?

Monday, May 22, 2006

Royal Jordanian Ad
Royal Jordanian recently began advertising two daily nonstop flights to the US. Their ad campaign depicts the Statue of Liberty with two raised torches above her head, air traffic controller style. It’s a clever campaign that looks attractive upon first glance, but doesn’t hold water upon closer inspection.

When it comes to photo manipulation in graphic design, there is one critic that is awfully tough to fool: the human eye. Most people can tell you if something in a photo is not quite right, even if they can’t put their finger on it. In many cases, it’s a subliminal thing. The human eye (and more specifically, the brain) is used to capturing and storing information from everyday life and it knows when something isn’t processing correctly.

So can you spot where the designer cut corners?


Blogger Wael Attili said...

The shadows of the hands are wrong. They are both inside, and one of the eyes looks so wrong. They took a copy of half and just flip it.. They should consider shadows

6/01/2006 1:02 PM  
Blogger Dave said...

Good eye. You're right about the shadows. The right arm has just been mirrored to the left without consideration of the lighting direction.

6/01/2006 4:51 PM  
Anonymous Anonymous said...

Also, he forgot to edit out the left arm holding the book, which you can see the top of at the bottom of the picture

1/07/2008 4:02 AM  

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