How To Create A Storefront Sign in Jordan

Wednesday, May 10, 2006

2 comments
Thinking about starting your own business and in need of an identity? Looking for a brand new sign for your barber shop? Are you a government ministry looking to spruce up the interior of your office? If so, you have come to the right place.

Rather than pay someone for such a simple task, why not do it yourself? It’s easy! All you need is…
  • A copy of Photoshop
  • No talent
That’s right; with absolutely no talent or experience, you can create a hideously-designed signage atrocity that will blow the socks off of your competitors. My easy-to-use, step-by-step guide can show you how:
  1. First off, there’s no need to figure out the exact size of the sign that you want to create. Just get the proportions close, and the printer can enlarge it if necessary. The only thing you will sacrifice is crisp clarity, but a little blurriness never hurt anyone.
  2. Selecting a size
  3. Pick some retina-burning colors, ideally ones that don’t match. The brighter and gaudier the colors, the more they will attract attention (and thus, customers). Using Photoshop’s gradient tool, use any sort of gradient pattern to create a background.
  4. Create a background
  5. Choose a picture or piece of clip art as an illustration to represent your business or venture. The picture should not match with the background color and should be only mildly relevant. Images with copyrights or images of celebrities are preferable.
  6. Add an illustration
  7. Using Photoshop Layer Styles, add an overly-large drop shadow to the illustration. When the layer looks like it is floating several centimeters from the background, you can stop playing with the settings and move on to the next step.
  8. Drop shadows are your friend
  9. Copy the illustration, mirror it, and reduce its opacity to 20% to create a “watermark” effect. Place it on the opposite side of the banner.
  10. Mirror the illustration and reduce opacity
  11. Type the name of your place of business. Your font doesn’t necessarily have to be anti-aliased.
  12. Add text
  13. Create a border around your text and add an embossing effect using Layer Styles. Feel free to add a drop shadow, as well.
  14. Add Layer Styles for extra tackiness text
  15. As a courtesy to the non-Arabic speaking world, add the English translation below the Arabic, but be sure to misspell it. This is easily done; just fail to consult a dictionary or neglect to ask any English speaker for the correct spelling.
  16. Add mispelled English
And there you have it…a professional business sign that is as good (or better) than all of the rest in Jordan.

2 Comments:

Blogger moi said...

LOL, that was hilarious. Too common of a sight in Jordan!

5/11/2006 4:01 AM  
Blogger Firas said...

Good stuff!

I guess this explains a lot!
You've failed to mention : Put ur wife's or kids photos on the thing, it's a family "p"uisness anyways!


Nice blog you got there

5/12/2006 3:31 PM  

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