Are You Living Shabab?

Monday, May 07, 2007

Arab Bank's extensive, new advertising campaign has been outfitted to appeal to today's youth. The controversial gradient-ized circle has been "roughed up" a bit and altered to portray a distressed, graffiti-style that is aimed at drawing younger generations into Arab Bank's host of services.

The new program, originally titled "Shabab" [sic], features young people of all ethnicities (read stock photo models) in the prime of life enjoying themselves and, for whatever reason, overwhelmingly happy. I guess you're supposed to assume that transacting with Arab Bank results in jubilation and bliss.

A recent full-page advertisement in The Jordan Times proclaims, "Are you living Shabab? Youth is a wondrous time. Live it up! Arab Bank's Shabab program provides you with numerous products and services to enjoy your youth today."

Translation: Come on down and, despite the fact that you have no credit whatsoever, we'll be glad to give you a loan that will guarantee your indebtedness to us until you're old and wrinkly.


Blogger No_Angel said...

YES ! life on credit is so comfortable. I can't wait for the 0% down on over JOD50,000 loans with the fine print please turn around and drop your pants

Oh ... i can't wait am burning up with excitement .... NOT!

5/08/2007 9:22 PM  
Blogger MommaBean said...

Wait, access to credit in Jordan. You MUST be kidding. I don't believe it will happen unless you have proof of your employment, your parents, your grandparents, and you pre-write the checks drawn on the bank that you have direct deposit into (okay bitter attempts to get a car loan speaking). Oh, and why is it that all of the new Arab Bank billboards seem to have Western looking folks? Isn't it Arab bank? Looks more like Bank of America to me... (although even they would have more diversity).

5/12/2007 11:18 AM  
Blogger Roba said...

The whole campaign IS THE MOST ANNOYING CAMPAIGN IN THE WORLD. My God.. it pisses me off soooo bad, and it doesn't help that it is ALL OVER THE GODDAMN PLACE.

5/12/2007 9:28 PM  
Blogger Bridget said...

I guess I need to look closer at those advertisements. I thought they were for a new line of hip clothing.

8/06/2007 12:33 PM  

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