Royal Jordanian Turn-around

Wednesday, December 20, 2006

2 comments

It appears that Royal Jordanian is on the up and up. The airline was recently awarded the prestigious CAPA Airline Turnaround of the Year in 2006, beating other very strong contenders such as Emirates, Cathy Pacific Gulf Air, Etihad Airways, Egypt Air and many more airlines across Asia.

Royal Jordanian has turned its $12.6 million loss in 2003 to a profitable $24.2 million in 2004 and $30.5 million in 2005. The airline continues to profit since its transformation from a governmental company into a shareholding company.

Recently, Royal Jordanian launched their “Change is in the air” campaign, complete with shiny, new (and much more useful) website.

Royal Jordanian also has been making upgrades to its current 25-aircraft fleet, including the overhauling and remodeling of various aircraft. The airline has also place a contract for the acquisition of 7 new Brazilian-made Embraer E195 jets (which Royal Jordanian has already begun to introduce in its ad campaign), which should bring the fleet total to 35 over the next 3 years.

2 Comments:

Anonymous hamede said...

Good job.

12/20/2006 3:58 PM  
Blogger moi said...

They might be working on fixing the inside of the planes and other services, but their customer service skills are still horrible. I don't mind giving up some basic luxuries inside the plane, but to not be compensated for an overnight delay is something I can't deal with. Some of my friends had to deal with that this year. I hope they work on customer service very soon.

12/20/2006 5:15 PM  

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